How To Run a Focus Group

Customer feedback can come in many forms on and offline. Surveys, polls and comment cards are the most well known types of customer feedback used by business. While this plan uses web site feedback as its example it is fully customizable therefore will fit any product or service.

Using this STEPS planner can help you deal with setting up a focus group and can be adapted to gathering feedback on your products, services or anything you may need input for. The trick is to approach the challenge in a systematic, actionable way. How long this will take depends on the type of feedback you are looking for, how many people you want to involve and the time commitment you want to offer. This planner covers solutions for:

• Determining if you need a focus group
• Figuring out how to get feedback from your customers
• Learning how to run a focus group
• Deciding what to ask
• Outlining what order to do things in
• Assigning a person to run your focus group
• Putting the focus group into action
• Utilizing the data gathered

Planner Specifications:
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