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How can I build customer trust?

A common trust building technique is either offering up experts in the product’s field or establishing yourself as an expert. This can be done through:

* Blogging
* Writing articles
* Publishing a book
* Television
* YouTube
* Newsletters

For example in real life "A certain large company" which will remain nameless, pays big money for magazines to write articles on them and in some cases these companies pay for articles to sound like a third party review in an attempt to increase their credibility.

How many ads have you seen on TV showing experts in their bright white lab coats. Companies spend a fortune on TV ads, and they use so called "experts" because they know having experts builds trust and confidence, so there you go one big way to help your trust factor.