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What conversions should i get from a landing page?
on: 05/05/09
What you should expect from your landing pages is that every page should have a different conversion rate. This is because of the buy cycle. For example if a visitor is ready to buy, then your conversion will be higher, if visitors are only at the stage of review and looking around then your conversions will not be immediate.
Landing pages conversions typically range from 0% to 50% all depending on the need and want of the visitor, how well targeted your landing pages are, the quality of the traffic and the price. The key to getting the best you can from your landing pages is test, test and test some more.
Also, your product type will really make the difference on conversion rates. It’s simple to understand that buying a car or buying a book are very different commitment levels from the visitors. One will naturally have a higher conversion rate.
Landing pages conversions typically range from 0% to 50% all depending on the need and want of the visitor, how well targeted your landing pages are, the quality of the traffic and the price. The key to getting the best you can from your landing pages is test, test and test some more.
Also, your product type will really make the difference on conversion rates. It’s simple to understand that buying a car or buying a book are very different commitment levels from the visitors. One will naturally have a higher conversion rate.
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