Successful landing pages don't happen by accident, they follow a carefully crafted formula. If you want to convert visitors to your site into sales, it's crucial to understand how to design, monitor, and maintain your landing page.

This straightforward, plain-English guide shows you how to cover all the bases-from the visual layout, to using language effectively, to linking strategies, and more. The book is packed with practical tips and techniques, it also identifies common mistakes and pitfalls you should avoid.

The book features a valuable $50 coupon off the price of a site diagnosis and more on this site.

• Explore the function of landing pages, how to target the audience you want and how to compare your page to the competition,
• Learn to write for your visitors, creating copy that gets their attention and encourages them to buy,
• Discover how color, fonts and images affect the success of your page,
• Find out how to use testimonials, privacy statements and Terms of Sale to gain your customers' trust,
• Be sure your landing page matches the expectations raised by your advertising,

Introduction Part I: Landing Page Basics

• Chapter 1: Introducing Landing Page Optimization.
• Chapter 2: Understanding Online Marketing Basics
• Chapter 3: Preparing for Your Landing Page

Part II: Building Landing Pages

• Chapter 4: Identifying Key Landing Page Elements
• Chapter 5: The “Best Practices” of Landing Page Aesthetics
• Chapter 6: Writing for Landing Pages
• Chapter 7: Building Customer Trust

Part III: Getting to Know Your Customers

• Chapter 8: Getting to Know Your Audience
• Chapter 9: Meeting Your Visitors’ Expectations
• Chapter 10: Improving Customer Communications

Part IV: Increasing Your Sales

• Chapter 11: Understanding E-Commerce and Closing Online Sales
• Chapter 12: Fine-Tuning Your Landing Page

Part V: Driving More Visitors to Your Site

• Chapter 13: Using Keywords Effectively
• Chapter 14: Understanding Search Engine Marketing
• Chapter 15: Driving Traffic with Ads, Articles, and Other Tricks
• Chapter 16: Paying for Your Clicks
• Chapter 17: Running a Google PPC Campaign

Part VI: The Part of Tens

• Chapter 18: Ten-Point Landing Page Inspection
• Chapter 19: Ten Surefi re Ways to Increase Conversion Rates

Martin Harwood is not your typical Internet businessman; he is an entrepreneur with hands on experience in starting and building companies. Martin’s remarkable ability to combine creativity with business strategy allows him a unique insight into the world of Internet marketing and its trends making him one of the top online business advisors. Martin has 21 years of entrepreneurial experience with close to half of those being a CEO in the public sector. While working as CEO, he developed and marketed websites for national and international companies with wide ranging budgets. Mike Harwood has worked as a full time writer for the last 6 years. In that time he has authored or co-authored 10 titles for various US based publishers including Pearson, Que, Microsoft, Coriolis and McGraw Hill. In addition to full-length books, Mike has worked as a freelance writer for CBC radio. Duties have included to submission of articles to be used with the CBC morning show. All articles are commentary type pieces which take a light hearted look at current trends or events. Many articles have aired regionally with some humor articles aired to a national audience.

This book is ideal for anyone who is looking at selling or is currently selling online. Beginners will find the information easy to understand whereas advanced users can use the information for a refresher and a way to catch things that might have been missed or overlooked on their website.

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